How It Works
Independent review authentication, made simple.
TruthMark® gives your customers an extra and compelling reason to choose you. Backed by the TruthEngine®, our fully independent review authentication process delivers trust, measurable sales impact, and peace of mind.
Step 1 - Analyse
The TruthEngine® scans your reviews across major review platforms including Amazon, Apple, Google, Trustpilot, TripAdvisor (as well as your own site) to identify suspicious activity and fake reviews. This analysis aligns with your obligations under the UK’s DMCC Act 2024 and similar international regulations, ensuring you are taking the “reasonable and proportionate steps” now required by law.
Step 2 - Verify
Our AI-powered system uses behavioural, linguistic, temporal, and network analysis to authenticate your reviews, highlighting any suspicious ones and gives you detailed, evidence-based proof you can share with regulators, customers and internally.
Step 3 - Display
Once verified, showcase your review authenticity by displaying theTruthMark® badge. Placed at the point of purchase, the badge builds buyer confidence, removes last-minute doubt, and drives increased conversions. Ongoing monitoring ensures your status stays current and trusted.
Step 4 - Prove
Show regulators, lawmakers, and journalists that your reviews meet and exceed compliance standards. The TruthMark® provides a verifiable audit trail that demonstrates your commitment to ethical, transparent practices and can help protect you from fines of up to 10% of global turnover in the UK and $50,120 per fake review in the US
Why It Works
- Platform-agnostic - Impartial review authentication you can trust.
- Visible where it matters - Reassurance at the exact moment of decision
- Continuous monitoring - Always on fake review protection
- Backed by the TruthEngine® - The first fully independent review authentication system