FAQs

If fake negative reviews are dragging you down, your score might rise. If hidden fake positives are inflating it, it might dip. We typically find a mixture of suspicious negative and positive reviews.

Yes, some businesses discover that fake negatives from rivals have been holding them back. Once they’re removed, genuine customer praise comes through, and your score could improve.

Great! Your score stays exactly as it is, and the TruthMark^®confirms to customers that it’s been earned honestly.

Because trust sells. The TruthMark^® is independent, third-party proof that tells buyers your reviews have been verified. Studies show trust badges can increase conversion rates by up to 42%.

Shoppers who believe your reviews are real are more likely to buy. The TruthMark^® appears right where buying decisions happen, turning doubters into buyers.

Often within days. Once the TruthMark^® appears alongside your reviews, potential buyers instantly see that you’ve been independently verified, removing doubt at the moment they’re deciding to buy.

Our independent AI analyses hidden patterns in language, timing, behaviour, and reviewer networks across multiple platforms. It’s the same type of detection methodologies used by compliance teams, regulators, and journalists.

No. Your detailed results are private to you, though the TruthMark^®can be publicly displayed to boost customer trust.

It can be, but we recommend clients choose continuous monitoring so new fake reviews are caught before they can damage your reputation. In the UK, adhering to the DMCC Act is an ongoing requirement.

Absolutely. Under laws like the UK’s DMCC Act 2024, fake reviews carry regulatory and financial risks and fines of up to 10% of global turnover. The TruthEngine^® gives you independent evidence you’re taking “reasonable and proportionate steps” to prevent them.