About TruthMark®
Independent review authentication, built for a new era of trust
These days, it’s hard to know which reviews you can believe. At TruthMark®, we’re changing that. With fake feedback making up nearly 50% of online reviews, and regulators worldwide cracking down, businesses need more than high ratings, they need provable credibility.
That is why we created TruthMark®: the world’s first independent, always-on badge of authenticity for customer reviews.
Who we are
TruthMark® is developed by Genuine Technologies Ltd, the team behind TruthEngine® - the world’s first fully independent fake-review detection and compliance platform.
- Independent - not tied to any review site or ratings platform.
- Neutral and third-party - verification designed to be defensible, unbiased, and regulator-ready.
- Global - supporting businesses in the UK, EU, US, and 25 other jurisdictions with fake-review laws.
Our Mission
To help businesses earn and prove trust in an age of growing disinformation.
We do this by:
- Protecting consumers from misleading and manipulated reviews.
- Helping businesses grow by converting more buyers through visible proof of authenticity.
- Enabling companies to meet and exceed their compliance obligations under laws such as the UK’s DMCC Act 2024, the EU’s Omnibus Directive, and the US FTC’s fake-review rules.
How We Work
TruthMark® is powered by TruthEngine®, our proprietary AI system that continuously scans and verifies reviews across major platforms including Amazon, Google, Trustpilot, TripAdvisor, the Apple App Store, and your own site.
Our process is simple:
- Analyse - detect suspicious activity across multiple platforms.
- Verify - confirm authenticity using behavioural, linguistic, temporal, and network analysis.
- Display - eligible businesses showcase theTruthMark® badge to build buyer confidence.
- Prove - provide a verifiable audit trail for regulators, investors, and customers.
Why Independence Matters
Managing reviews across different platforms is time-consuming and inconsistent. Each site applies different policies, making it hard to monitor and prove compliance.
TruthMark® removes that burden by providing:
- Unified coverage - one independent system for Amazon, Google, Trustpilot, TripAdvisor, the App Store, and beyond.
- Automated monitoring - protection that runs continuously, without manual checks.
- Consistent standards - a single unified approach that works across platforms.
- Clear proof - customer-facing verification at the moment of purchase.
Who We Help
TruthMark® supports businesses of all sizes and sectors where reviews shape trust and buying decisions.
Consumer & Lifestyle
- Hospitality and Leisure - hotels, restaurants, cafés, gyms, and attractions
- Travel and Tourism - airlines, tour operators, and holiday rentals
- Healthcare and Wellbeing - clinics, dentists, and care providers
- Education and Training - schools, universities, and online courses
Retail & Digital
- Retail and E-commerce - online shops and high-street brands
- Technology and Apps - software, gaming, and app stores
- Marketplaces - Amazon, eBay, and other platforms reliant on trust signals
Services & Professional
- Automotive - dealerships, garages, and repair services
- Financial Services - banks, lenders, and insurance firms
- Professional Services - law firms, accountants, and consultants
- Agencies - marketing, recruitment, and digital services
Enterprise & Multi-Location
- Franchises and Multi-location Brands - central oversight with local accountability
- Enterprise Platforms - businesses managing reviews across multiple regions or sectors
- B2B Providers - SaaS, infrastructure, and enterprise service firms
Part of a Bigger Ecosystem
TruthMark® is one of three products from Genuine Technologies Ltd:
- TruthEngine® - AI-powered detection and compliance platform used by brands, regulators, and investors.
- TruthMark® - the visible badge of independent, third-party review authentication.
- Pistachio - a peer-to-peer, GPS-verified review app that prioritises reviews from real friends and family networks.
Together, these products form the world’s first independent review authenticity ecosystem.
Our commitment
We are committed to:
- Transparency - evidence you can see, verify, and share.
- Compliance - helping businesses avoid fines of up to 10% of global turnover.
- Trust - building stronger, more credible relationships between brands and their customers.